Crypto Treasury Firms Are Looking for Their Own Versions of Kim Kardashian
Co-founder of SKKY Partners LP Kim Kardashian in the Roosevelt Room of the White House in Washington, in April 2024.
Photographer: Michael Reynolds/EPA/Bloomberg
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As the slew of publicly-traded and wannabe public companies adopting crypto treasury strategies multiply daily, more and more are adopting a tried and true practice to stand out from the crowd, writes Teresa Xie.
Instead of organically building a following as Michael Saylor has done over the past four years while relentlessly promoting the practice he pioneered at Strategy, the new breed of copycats are utilizing influencers.