Burberry Sales Beat Forecasts as Turnaround Gains Traction

Bags and clothing in the window of a Burberry luxury boutique in London.Photographer: Betty Laura Zapata/Bloomberg

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By Angelina Rascouet

July 18, 2025 at 2:14 AM EDT

Updated on

July 18, 2025 at 4:21 AM EDT

Burberry’s sales fell less than expected, as the UK fashion brand begins to deliver on its turnaround plan under Chief Executive Officer Joshua Schulman.

Comparable store sales shrank 1% in the quarter that ended in June, Burberry Group Plc said in a statement Friday. Analysts had expected a 3.7% drop.