PwC’s AI Chief Says Firm Has Cut Prices as Tech Saves Staff Time

PricewaterhouseCoopers LLP, one of the world’s largest professional advisory firms, has cut prices for some services as clients raised the fact that the consultancy is using artificial intelligence to complete its work quicker.

“Clients would hear us talking about using AI and and say, ‘We want our fair share of those efficiencies,’” PwC Chief AI Officer Dan Priest said in an interview with Bloomberg News. “We certainly, as appropriate, give our clients the pricing benefit of the efficiencies we’re achieving.”