Dior Unveils Designer’s Debut Show as LVMH Label Seeks Reboot

Designer Jonathan Anderson walks the runway during Paris Fashion Week in Paris, on Sept. 27. 

Photographer: Pascal Le Segretain/Getty Images

Christian Dior unveiled its first collection from newly-appointed artistic director Jonathan Anderson at a show in Paris that featured elegant and wearable attire for men.

The Northern Irish designer’s debut is an important test for LVMH’s second-biggest fashion label, which has struggled recently amid sluggish demand. Dior likely generated about 14% of the French luxury group’s profit last year, behind the much larger Louis Vuitton, according to HSBC estimates.