JPMorgan Renames DEI Program ‘DOI’ Following Political Backlash

JPMorgan Chase & Co. is changing the name of its diversity, equity and inclusion program at a time when DEI has been attacked by President Donald Trump’s administration.

The largest US bank will now call the initiative Diversity, Opportunity & Inclusion, or DOI, Chief Operating Officer Jenn Piepzak said in a memo to staff Friday, “because the ‘e’ always meant equal opportunity to us, not equal outcomes, and we believe this more accurately reflects our ongoing approach to reach the most customers and clients to grow our business.”