Big Take Asia Podcast
Why Are Chinese Consumers So Keen on Gold?
On today’s Big Take Asia podcast, how Chinese consumers helped propel gold to record highs last year, and what lies ahead for the precious metal, seen as a haven investment amid global uncertainty.
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Shubei, in southern China, is home to one of the world's biggest retail markets for gold. Over the past year, it's seen a boom in demand for the jewelry, sold by thousands of stallholders, as the Chinese property crisis and slowing economy spurred a flight into gold. So much so that Chinese consumers helped propel the global gold price to record highs in 2024.