Big Take Asia Podcast

Americans Flocked to RedNote as the TikTok Ban Loomed. Will the Party Last?

On today’s Big Take Asia podcast: American TikTok users have been flooding the Chinese social media app RedNote. Will they stay for good?

The Xiaohongshu logo on an iPhone.

Photographer: Raul Ariano/Bloomberg

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By Yang Yang, Naomi Ng, Jessica Beck, and K Oanh Ha

January 21, 2025 at 4:34 PM EST

Updated on

February 3, 2025 at 2:34 AM EST

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The US ban on TikTok saw millions of users – predominantly Americans – flock to another Chinese social media platform: Xiaohongshu, also known as RedNote. So far, the vibe between Chinese and American users has been convivial.