Fuji TV Loses More Advertisers Amid Inquiry Into Host’s Behavior
The Fuji Television Network building at Odaiba district in Tokyo.
Photographer: Kazuhiro Nagi/AFP/Getty ImagesJapanese broadcaster Fuji TV lost more advertisers following allegations about inappropriate behavior by a celebrity host and questions about its handling of the case, with Toyota Motor Corp. joining those halting commercials on the channel.
The carmaker, insurance firm Dai-ichi Life Insurance and telecommunications company NTT East have decided to suspend ads on the major broadcaster, spokespeople for the companies said Sunday. Fuji TV’s parent is Fuji Media Holdings Inc.