Gap Names Zac Posen to Executive Roles as Retailer Pursues Turnaround

Gap Inc. has named fashion designer Zac Posen its creative director, with direct responsibility for its mass-market Old Navy brand, a big step in the new chief executive officer’s turnaround effort.

Posen — known for outfitting celebrities in his own label, and previously the women’s creative director at Brooks Brothers — will work closely with Gap CEO Richard Dickson and serve on the executive leadership team, the company said in a statement Monday.