Marvel’s Latest Movie Will Show If Superheroes Ever Get Tired
The Disney studio turned its cinematic universe into a series of Hollywood blockbusters that have made billions of dollars. With The Marvels, viewers may finally be fatigued.
Brie Larson in The Marvels.
Courtesy: Marvel
On Nov. 10, Marvel will release the 33rd film in its Marvel Cinematic Universe (MCU), The Marvels—a cocktail of intergalactic combat, superhuman powers and man-eating kittens with tentacles for tongues. It’s the sequel to Captain Marvel, the 2019 picture starring Brie Larson in the lead role that made more than $1 billion at the box office. But The Marvels, which cost more than $200 million to produce and millions more to market, is already looking challenged. Opening weekend is expected to pull in less than half the $153 million in ticket sales Captain Marvel did in its debut, raising existential questions about the future of the Marvel franchise.
Shawn Robbins, an analyst at industry tracker Boxoffice Pro, says that Marvel “is, quite simply, miles away from the zeitgeist-capturing interest and enormous goodwill that for a time helped every film achieve automatic blockbuster status.”