China Real Estate Agents Turn to Livestreaming for a Leg Up in a Downturn
- Property market pressure forces change of approach for some
- China faces a housing market slowdown as economy struggles
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When the pandemic erupted and China halted the movement of people, real-estate agent Wang Shujuan saw an opportunity — give property seekers livestreamed sales videos of her latest homes direct to their phones.
Knowing she had to adapt, ‘Beauty Wang,’ as she’s known to her 73,000 followers, first took to selling houses on Douyin, China’s Tiktok, in April 2020.