One of the Most Collectible Watches Just Got Even Harder to Buy

Originally published by Stephen Pulvirent on Hodinkee.

Have you ever heard the expression "Shut up and play the hits?" Nobody goes to see The Rolling Stones to hear them play b-sides from Dirty Work. No, they go to hear "Gimme Shelter," "Sympathy for the Devil," and Paint It, Black." This watch is Audemars Piguet shutting up and playing the hits – and to great success, I might add. What we've got here is a Royal Oak (check), a perpetual calendar (check), and an entirely white ceramic watch (check). It's hard to think of something that AP could do at this level (we're not talking 15202 variations here, people) that would be more crowd-pleasing and gasp-inducing than this.