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This Luxe Sport Watch Is a Serious Effort at Inconspicuous Consumption

Laurent Ferrier’s latest $185,000 tourbillon celebrates three significant anniversaries for the upstart Swiss brand.

Source: Hodinkee

Originally published by Stephen Pulvirent on Hodinkee.

While this is a watch that you almost certainly didn't expect to see from Laurent Ferrier, the Tourbillon Grand Sport is all about celebrating a trio of anniversaries that are integral to the creation and perspective of the brand. So forget what you know about LF – this watch is LF through and through. The three crucial events this piece celebrates are the 1979 running of the 24 Hours of Le Mans, in which Laurent Ferrier and brand co-founder François Servanin placed third overall; the 2009 founding of Laurent Ferrier as a brand; and the 2009 conception of the brand's first tourbillon, which has become its calling card. Yeah, there's a lot wrapped up in this one.