Wayfair Heads Into 36-Hour Sale as Piper Sees ‘Mind-Share Gain’
- E-retailer offers ‘Black Friday’ low prices for 36 hours
- Piper says more ads, longer duration should bolster sales
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It’s not Black Friday -- it’s Way Day.
In a second-annual event, online home-decor retailer Wayfair Inc. is offering its lowest prices of the year starting at noon New York time. The company promises “Black Friday-low prices on thousands of popular home furnishings, décor, housewares and home improvement products as well as free shipping.”