Millennials in Hoodies Spend $28 Million on Simpsons Art
- KAWS painting sells for $14.8 million, a record for the artist
- Two pairs of Nigo-designed skateboard sneakers fetch $16,000
Millennials snapped up $28 million worth of art inspired by the Simpsons television show, along with skateboarding shoes and cans of spray paint at a Sotheby’s auction in Hong Kong as a new generation of collectors comes of age.
“The auction room suddenly got a lot hipper, with all these cool millennial buyers in hoodies,” said Edie Hu, art advisory specialist at Citi Private Bank in Hong Kong. “Their tastes are very different from their parents, and Sotheby’s is tapping into that.”