A Bvlgari or Aman Branded Home Is Latest on List for Super Rich
- Branded dwellings cost 132% more than regular homes in Bangkok
- Knight Frank estimates now 400 branded residences worldwide
The super rich frequently want to dress themselves head-to-toe in luxury labels. They’re also increasingly snapping up multi-million dollar residences branded by the likes of Armani, Bvlgari and Four Seasons.
There are more than 400 branded projects worldwide, with buyers willing to pay premiums of up to 132 percent in Bangkok and 69 percent in Kuala Lumpur over non-branded dwellings, according to a report by property consultancy Knight Frank LLP. In Thailand, almost 40 percent of all new developments are now branded, the report said.