#CheaperThanChicken Has South African Banks Clucking Over Fees
- Spicy chicken chain Nando’s pokes fun at Absa’s ‘Africanacity’
- Lender’s retort backfires as rivals fluff their own feathers
This article is for subscribers only.
The chickens are coming home to roost for Absa Group Ltd.
The South African lender in July used its separation from Barclays Plc to reboot its image through an advertising campaign using the catchphrase “Africanacity.” The term, it said, is a new word to celebrate the tenacity, ingenuity, positivity and creativity in the way Africans find ways of getting things done.