Swarovski Says an IPO Could Help Propel Jeweler's Expansion
- No immediate plans for share offering, Nadja Swarovski says
- Crystal brand looks for ways to boost its digital presence
Photographer: Gianluca Colla/Bloomberg
Nadja Swarovski, a fifth-generation member of the crystal dynasty, said an initial public offering would help further the company’s expansion as it pushes deeper into North America and digital sales, though such a move is not on the table right now.
If the closely held Austrian company were to go public, the family would keep a hand in the business, Swarovski said in an interview on the sidelines of the World Economic Forum in Davos, Switzerland. About 70 members own stakes in the jeweler, founded by Daniel Swarovski in 1895.