Michael Kors Wants Customers to Feel Like They’ve Met Michael Kors
- Sales staff trained to offer shoppers personalized style tips
- Store renovations aim to lure customers and halt sales decline
Michael Kors Holdings Ltd.’s turnaround plan hinges on making its customers feel like they’re being personally dressed by its namesake designer -- even if they aren’t.
The company is revamping stores and training sales associates to deliver personalized style ideas that are handed down from Kors. Example: how to match a black-sequined-and-cheetah-print dress to a pair of calf leather sandals and a pouch for a cocktail party.