Coach Is Changing Its Name to Tapestry

Company bought Kate Spade this year, Stuart Weitzman in 2015
It’s ‘defining moment in our corporate reinvention,’ CEO says

A Coach Inc. store stands in Chicago, Illinois, U.S., on Saturday, Aug. 5, 2017. Coach is scheduled to release earnings figures on August 15.
Photographer: Christopher Dilts/Bloomberg

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By Stephanie Hoi-Nga Wong

October 11, 2017 at 1:30 PM UTC

Updated on

October 11, 2017 at 7:33 PM UTC

Coach Inc., the iconic New York purveyor of leather goods, is changing its corporate name to Tapestry Inc., a bid to broaden its image after acquiring the Kate Spade and Stuart Weitzman brands.

The new moniker will take effect at the end of the month, and Coach also will change its stock symbol to TPR from COH.