Amazon's Alexa Recruited by Perry Ellis to Give Men Fashion Tips
Amazon Steps Up Battle With Apple Over Digital Home
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Perry Ellis International Inc. has a new ally in its efforts to sell more men’s clothing: Amazon.com Inc.’s Alexa.
The fashion company has created a feature for the voice-activated assistant that offers style tips to male shoppers. The idea is to help men dress for any occasion -- and ideally get them to stock up on Perry Ellis merchandise along the way.